What is the Power of Love® Gala?

The Gala is much more than a party. It’s an annual celebration of life that was created to raise funds for Cleveland Clinic Lou Ruvo Center for Brain Health’s programs and services. This is an evening to remember for Keep Memory Alive — an annual event renowned for its first-rate headliner entertainment, food prepared by Celebrity Chefs and wine chosen by Master Sommeliers.


The origins of this astounding event date back to February 1995, when Larry Ruvo hosted a memorial dinner in honor of his father Lou, who had succumbed to Alzheimer’s a year earlier, at which friends contributed unsolicited funds. That dinner was the first annual celebration of Lou Ruvo’s life and it would certainly not be the last. This yearly tradition ultimately became the Power of Love™ Gala, raising funds for Keep Memory Alive - a nonprofit organization that was created to increase awareness and support the research, management and treatment of brain disorders. Three years later, in 1998, Lou Ruvo’s doctor, Leon Thal, MD, suggested that Larry Ruvo use the funds he had raised to build a clinic in Las Vegas and honor his father’s memory. That dream came to fruition in February 2007. Ground was broken on what would become the Frank Gehry-designed headquarters and medical clinic of the Lou Ruvo Keep Memory Alive Center for Brain Health, which after partnering with the Cleveland Clinic, opened in 2010. Fast forward to 2017 and the Clinic has now had more than 55,000 patient visits and now sees approximately 225 new patients monthly.

Past Galas

Keep Memory Alive’s Power of Love® Gala has become an annual tradition as one of Las Vegas’ signature celebrity events and now attracts a national audience. Chefs have included Mario Batali, Tom Colicchio, Scott Conant, Giada De Laurentiis, Todd English, Thomas Keller, Emeril Lagasse, Michael Mina and Wolfgang Puck. The 2012 Power of Love was featured on Travel Channel’s Bizarre Foods America.

Entertainers have included George Benson, Andrea Bocelli, Michael Bublé, Celine Dion, Snoop Dogg, Gloria Estefan, Cee Lo Green, Enrique Iglesias, LL Cool J, Lenny Kravitz, Barry Manilow, Martina McBride, Lionel Richie, Stevie Wonder and several other luminaries.

This year’s Power of Love® Gala

The 2017 Power of Love® Gala will take place at the MGM Grand Garden Arena on Thursday, April 27 and will feature special performances by Gwen Stefani and Jon Bon Jovi, as well as several other top names in the entertainment industry.

The extraordinary dinner will be prepared by award-winning celebrity Chefs Wolfgang Puck and Michael Mina, paired with wines selected by Master Sommeliers and dazzling desserts prepared by the MGM Pastry Team.


One aspect of this tremendous yearly event is the acknowledgement of members of the community whose actions show testament to the “power of love.”

This year’s Gala Honoree is Ronald O. Perelman, Chairman and Chief Executive Officer of MacAndrews & Forbes Incorporated. Over the past four decades, Mr. Perelman has become known as an accomplished industrialist and generous philanthropist. He is recognized as an innovative leader and major supporter of the arts, medical research, education and humanitarian causes.

This year’s Community Leadership Award recipient is Andre Agassi. Mr. Agassi is well known as a tennis legend and is the only American to win all four Grand Slam titles and an Olympic gold medal. Off the court, he established the Andre Agassi Foundation for Education, which has raised more than $185 million dollars, and opened the Andre Agassi College Preparatory Academy, a K-12 tuition-free public charter school.

This year a new award is being instituted to honor the helping of someone in need: The Caregiver Award. The first recipient will be Siegfried Fischbacher of Siegfried & Roy for his unwavering support of his partner Roy Horn in the years after Horn was dragged offstage by the white tiger, Mantecore during their show at The Mirage in 2003.

A Few Words from Founder Larry Ruvo

Larry, at what point did you realize that this annual dinner in memory of your father had become such a landmark Las Vegas event?

“At the very first dinner at Spago, I was blown away by the incredible amount of support we received and the passion I saw in others to fight these horrendous brain diseases. It was after that night that I realized we could do something really special here in Las Vegas. With the support of the community, celebrity chefs and entertainers, the Power of Love gala has grown to be the biggest night of philanthropy in the city and it’s truly remarkable to see the legacy we have created in the past two decades.”

The Particulars

The Gala will begin with cocktails and silent auction at 5:30 p.m. followed by dinner and live auction at 6:30 p.m. Live entertainment begins at 9 p.m. Attire is fashionable upscale for ladies and jacket but no tie for men.

Sponsorship Opportunities Include:

Individual Gala seats, which begin at $1,500

Bordeaux—table of 10 for $15,000

White Truffle—table of 10 with premier seating and a color ad in the program and digital displays at the event for $25,000

Caviar—table of 10 with premier seating, a color ad in the program and digital displays at the event and special VIP invites to any pre-post receptions for $50,000

Champagne—table of 10 with exclusive seating, a color ad in the program and digital displays at the event, special gift for you and your guests and special VIP invites to any pre-post receptions for $75,000

Platinum—table of 12 with exclusive seating, a color ad in the program and digital displays at the event, luxury gift for you and your guests and special VIP invites to any pre-post receptions for $100,000

All proceeds will benefit Cleveland Clinic Lou Ruvo Center for Brain Health. Since Keep Memory Alive is a nonprofit organization formed in the state of Nevada to increase awareness of and raise funds for the research, management and treatment of brain disorders, contributions may be tax-deductible.

Sponsorship Opportunities Table Guest Lists are due no later than Friday, April 7.

To take advantage of Sponsorship Opportunities visit www.keepemoryalive.org/POL or call 702-263-9797.