Did you stop into any of PT’s Entertainment locations on May 26? On that day and late into the night, PT’s Entertainment, a division of Golden Entertainment, Inc., partnered with Southern Wine & Spirits to benefit Keep Memory Alive, the foundation that supports the Cleveland Clinic Lou Ruvo Center for Brain Health.

In fact, a total of $9,000 was raised from the proceeds of all the PT’s Brewing Company draft beer sold at all PT’s Gold, Sierra Gold and Sean Patrick’s locations in Southern Nevada.

There was an additional fundraising event for Keep Memory Alive at the Sierra Gold located at 6515 S. Jones, at which guests for an additional $25 donation, received free pints of PT’s Brewing Company draft beer, complimentary appetizers and entries into a raffle drawing.

The Sierra Gold location was filled with fun-loving people enjoying the free-flowing drinks and hourly raffle prizes. It was the perfect fusion of community benefit with a genuine good time. The beer and cocktails flowed, bartenders rode bicycles around the bar, a DJ mixed high energy music, attendees sang and danced and the jello shots abounded. Meanwhile, major donations accumulated citywide for the fine recipient organization, Keep Memory Alive.

Keep Memory Alive was originally founded by Larry Ruvo and Madison “Maddy” Graves when the childhood friends collaborated to work towards ending Alzheimer’s disease, the illness that took the memories and lives of both their fathers. They sought to transform the experience of patients and their families providing an environment conducive to healing, preserving dignity and offering solidarity through shared interactions. Additionally, the foundation supports research options to treat brain disorders such as Alzheimer’s, Huntington’s, Parkinson’s, amyotrophic lateral sclerosis ALS, or Lou Gehrig’s disease, and multiple sclerosis.

Maddy Graves is the original founder and partner of Mad Matty’s Casino, GeeBee’s Bar & Grill, Kavanugh’s, Morrissey’s, Molly Malone’s and Sean Patrick’s Irish Pubs. Larry Ruvo—Senior Managing Partner for Southern Wine and Spirits of Nevada, the largest distributor in the state—now serves as the co-founder and chairman of Keep Memory Alive, the foundation that built and continues to support the Cleveland Clinic Lou Ruvo Center for Brain Health, a facility in downtown Las Vegas.

Keep Memory Alive has raised more than $200 million through its efforts, including the annual Power of Love gala that was held in April. The massively successful fundraising mechanisms have enabled the Cleveland Clinic Lou Ruvo Center for Brain Health to attract top talent and maintain facilities of international renown.

It all started at a dinner at Spago’s commemorating the one-year anniversary of Larry Ruvo’s father, Lou Ruvo, passing from Alzheimer’s disease. The attendees were telling “Lou stories,” about his infamous quick wit and good humor and his successful 43-year role as restaurant owner of the Venetian Restaurant with wife Angie. Lou’s favorite beverages flowed, the stories continued until late in the evening when John Paul DeJoria—co-founder of the Paul Mitchell line of hair products—appeared and offered to donate $5,000 to Alzheimer’s research. Before the night was over, $35,000 had been raised and The Lou Ruvo Center for Brain Health was born.

The Lou Ruvo Center for Brain Health partnered with the Cleveland Clinic to become the world-class treatment and research facility of today. The center is an incredibly striking building, designed by the premier architect Frank Gehry, which aided in launching the Cleveland Clinic Lou Ruvo Center for Brain Health into international renown. The building evokes comparison to a melting metallic brain, the perfect symbol of a mind devolving into disorder. Its artistry demonstrates, in a visual sense, what it might feel like to lose your brain function.

We appreciate that PT’s Entertainment, Southern Wine & Spirits and the community as a whole have so generously embraced the fine work of the Cleveland Clinic Lou Ruvo Center for Brain Health and supported the Keep Memory Alive foundation. It has been a massive undertaking with major results for the brain health community.