Healthful Meals You Can Enjoy in Your Dining Room
Photos courtesy Diced and by Bill Bokelmann
Ever felt like indulging in a prepared meal but didn’t feel like getting dressed up and going out? Or just felt like kicking back in the comfort of your home but didn’t have the time or energy to cook? If your answer to either of these questions is yes, then you will want to read on to learn about Diced Kitchen, a ready-to-eat prepared healthy and nutritious meal concept that is taking Southern Nevada by storm.
After giving birth to her daughter in 2016, Christina Martin, a personal trainer, before returning to work had several of her clients expressing interest in healthy prepared meals. Eventually she was preparing 700 meals a week and after filling her garage with seven refrigerators she realized the business had outgrown her house, and in 2017 Diced Kitchen was born. After sharing commissary space at Artisanal Foods, the business quickly again outgrew its space, and in early 2018 the operation moved to its current location in Henderson on Eastern at Sunridge Heights. While Martin was the original chef, handling the cooking duties now is Joe Cisneros, a classically trained chef who has worked all over the world and has held executive chef positions on the Vegas Strip.
How It Works
Martin and Cisneros work together in recipe formulation. Most of the menu of ready-to-enjoy meals is switched out twice weekly, which Martin says is a lot of work, but is fun and keeps customers happy with variety, and also allows for the use of the freshest seasonal ingredients. Some popular fan favorites that are available all the time include firecracker salmon, gluten-free protein pancakes and spicy BBQ turkey with gluten-free mac & cheese. Examples of weekly specials include the likes of shrimp scampi, cheeseburger mac, chicken teriyaki bowl, blackened NY strip, spicy Thai basil turkey, real crab California roll and low-carb breakfast scramble. Key factors are that the menu items are nutritious and healthful, use high quality ingredients and each package contains a label with microwave heating directions as well as info listing protein, carbs, fats and calories.
The business operates on two fronts: as a storefront where one can come in and pick up meals that have been pre-ordered, or select meals on the spot; and as a delivery system, serving nearly all of the Vegas Valley.
After ordering online, your order is delivered to your door or you can opt to pick it up. Delivery days are Wednesday (must be ordered by Tuesday) and Sunday (must be ordered by Friday) with a two-meal minimum and $4 delivery charge. If opting for delivery, a one-time fee of $30 is charged, to cover the cost of a brand new sizeable ice chest (yours to keep), for which orders are placed in with ice.
Other Odds and Ends
• For the twice weekly menu, visit dicedkitchen.com (click on Get Started) or sign up for text messages by texting 31996 and typing Diced in the body of the message.
• Chef uses fresh and seasonal ingredients, locally sourced as much as possible.
• While the storefront location offers a wide array of meals, selection is limited to what is on hand, so to be guaranteed of specific menu items they need to be preordered.
• Catering is available.
Business appears to be thriving, with approximately 250 deliveries and 150 customers a week visiting the storefront to pick up orders or for walk-in business. Martin informed that some customers have replaced their grocery shopping and time spent cooking with weekly orders. And, as the range of prices is $8-$14, it’s affordable for most everyone and barely more than the cost of fast food, but way more healthful. The meals are not only convenient for personal or family dinners, but are ideal for group dining and for entertaining when you don’t have the time, energy or expertise to present a finely crafted meal.
The storefront is open daily 10-7 Mon.-Thu.; 10-5 Fri. & Sat.; and 10-3 Sun. For more information, to view the complete menu or to place an order, visit dicedkitchen.com or email firstname.lastname@example.org.
10890 S Eastern Ave. Suite 108
Henderson, NV 89052