Vox Solid Communications Our Seat at the Media Table
Here’s a love letter to Las Vegas not often written, but if you work in the tourism industry, you know exactly what this is about.
Raise your hand if you remember when the city was just a sea of buffets. Accompanying your meal would be a black crayon to scribble in your numbers for Keno as you marveled at the hours of operation and pinched yourself for landing on an incredible deal where less than $10 bought you a meal jam packed with myriad pasta dishes and semi-frozen desserts.
Fast forward to 2015. Wait, before you do that - rewind back to the 80s and 90s when chefs such as Andre Rochat and Wolfgang Puck were opening restaurants and everyone asked, “Why?” Why open a fine dining experience like Spago in a “mall” ahem, The Forum Shops or Andre’s in Downtown Las Vegas that is “miles” away from all of the action on the Strip? These trailblazers looked at Las Vegas and saw its potential: millions of visitors from around the world, hungering for an experience they could go home and tell their friends and family about. Buffets are great but they knew there was something more.
Now let’s look at the dining scene today. Here we are, Vox Solid Communications, a PR agency in the midst of it all. With a team filled with natives and residents with decades of experience, we have our seats at the table to be front and center to be part of the conversation with media from around the world who are all clamoring to write about the city and its dining scene.
A James Beard Foundation executive once aptly called Las Vegas the “CliffsNotes of the culinary industry.” Everyone you’d ever want to experience are all conveniently located within 10 miles of one another, with not only some flagship location, but also more often than not—the largest restaurant of their respective collection. Now, let’s be honest. There are the naysayers who still regard Las Vegas as just a spot on the map that could never compete with the big cities of New York and our neighbor, Los Angeles. That’s fine. If you read Las Vegas history dating back to the Gold Rush era, many viewed the city as just a resting stop between California and Utah. Tried and true formulas in other cities may work, but another fact not to dispel is no matter what anyone thinks of Las Vegas, there is no other city like it in the world. The 24 hours. The more than 40 million annual visitors. And again, the star-studded who’s who of the food and beverage world on the Strip who are now surrounded by up-and-coming incredible chefs lining the neighborhood streets. See, it’s true— people who live in Las Vegas don’t live in hotels but actual homes in actual neighborhoods that are now filled with actual chefs.
In addition to the incredible line-up of restaurants, there are many events that come to the city. From Vegas Uncork’d by Bon Appétit to new food and wine festivals multiplying as the years go by—for the first time in the city’s history, visitors now mix and mingle with locals who consider these food events their excuse for making a pilgrimage to the Strip sans out-of-town guests.
“Build it and they will come.” Rochat and Puck knew what they were doing. They paved the way for locals and visitors alike to now be able to say, “I had the best meal of my life and I had it in Las Vegas.”
Vox Solid Communications specializes in public relations, social media and online marketing for restaurants, events, attractions and community organizations. The dining client roster includes but is not limited to Alize at The Palms Casino Resort, Andre’s at Monte Carlo, Brooklyn Bowl Las Vegas, Ferraro’s Italian Restaurant & Wine Bar, Glutton in Downtown Las Vegas, Off The Strip at The LINQ and Pizza Forte.